It’s no secret that human nature is competitive. From photographers competing for clients to audiences competing for discounts and giveaways, almost everything can be made into a friendly competition!
As the photography business is constantly changing, photographers are using contests to stand out from the competition and reach new audiences. By offering contests periodically to your target audience, you can stay engaged with potential clients and push your reach. Here’s how to successfully run a contest on social media to promote your business.
Create A Goal
The first step to running a contest for your business is to think of an end goal. Whether you’re looking to gain two or three new clients or increase traffic to your website, it’s important to keep a goal in mind throughout the contest planning and execution. To set your contest up for success, focus on one or two attainable goals.
Set the Logistics and Time Frame
With your goal in mind, think of which platform will help you achieve it! For example, if your main goal is to drive traffic to your website, Facebook might be your best option. Or if you want users to get engaged and have them tag your business, you may want to choose Instagram. After deciding on the platform, come up with a time frame for your contest. Whether you decide on running your contest for two days or two weeks, remember to keep your audience engaged to get you the best results.
Choose the Type of Contest
Now that you know the logistics, it’s time to choose the type of contest you want to run! A voting contest allows you to showcase your work and get feedback from your audience. A voting contest is quick and simple if you’re on a shorter timeline and can run on almost all social channels. If your contest is going to be promoted via Instagram, a hashtag contest will allow users to post their own photos and tag the contest via a hashtag. This is a great way to get your audience engaged and give you a good understanding of who they are! A more traditional contest executed by photographers is a photo contest, which allows users to upload photos and submit them for a chance to win a prize.
Execute and Promote
As a photographer, you understand how important imagery is for a campaign. Create fun and enticing graphics that will pull audiences in to participate. Incorporate your own work so the audience knows who you are. When it comes to prizes, it’s important to not give too much away. Offering a discount on a photography package or complimentary mini sessions would be a good place to start!
When you’re ready to print your photos, check out our selection of high quality dye-sub printers for every budget and professional printing application. The Mitsubishi Electric CP-D90DW dye sub photo printer can be turned into a Wi-Fi printing station by adding the SelFone Wireless Print Station™ Accessory to the printer.
The SelFone Wireless Print Station™ gives you an easy way to offer and manage wireless printing at your events. By adding an on-site Wi-Fi printing station to your package as an upsell, you boost your bottom line and add a service that guests will remember and talk about.
For more photography tips, follow us on Facebook!