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How To Score a Touchdown While Marketing At a Sporting Event

61861818 - tailgating: group of college students excited for football gameWhether it’s tailgating or celebrating after a big win, sports can bring thousands of people together in a grand way. If you’re a sponsor or vendor at these events, you’ll want to create every opportunity possible to get your company in on the action. Keep these marketing techniques in mind during your next business venture.


Interactive Experiences


Start early and use social media to connect with your fans and followers. A few weeks before the event, start pumping out relevant content about your location and what you’ll be selling at the game. With an established online presence, you’ll be able to take things a step further and merge online with real life.


Creating a social media game for people to play at the event will get them more involved with your company and will associate you with fun memories. For example, you could create a scavenger hunt. One of the tasks could be taking a selfie in front of the stadium with a free branded sticker they got at your stand. If they share that photo on social media, tag your brand, and use your hashtag, then they win something.


Contests And Freebies


Everyone likes a chance to win and they’ll gladly take anything that’s free. Contests and freebies are a great way to quickly get more people involved with your brand. You’ll get a whole new group of people exposed to your products and, depending on if it’s a contest or freebie, you’ll have anywhere from one to hundreds of people walking away with a piece of your company.


Unique Memorabilia


With thousands of people flooding the stadiums, there are sure to be thousands of photos taken. Nothing gets people more excited than sharing their fun times with friends and showing support for the team they’re rooting for. With such a big crowd, it can be difficult to stand out, but our SelFone Wireless Print Station makes it easy. Users can take a photo on their cell phone, connect to the SelFone’s WiFi hot spot, and print right from where they’re standing!

Every photo can be printed with your logo, a coupon, or any promotional design you would like. At the end of the game, they walk away with their memories and your business information in hand.

To learn more about the SelPhone Wireless Print Station, visit our website or call one of our sales representatives at 1 (888) 307-0309. This affordable tool will help you take your marketing efforts to the next level.