Keeping your calendar full with bookings is important in the photography business. Today, competition among wedding photographers is stronger than ever and it is crucial to set yourself apart from the rest.
By focusing on the unique characteristics and offerings of your business, you will be able to grow and fill up your calendar. Here are some of our best recommendations for getting more wedding gigs.
Offer a Special When Clients Book
A special offer when a client books can certainly lure them in and make your business more attractive than your competition. A booking special can be extremely valuable to those on tight budget. Customers always like to get a deal, and it may convince them to choose you. However, be sure that the special offer isn’t so beneficial for the consumer that it hurts your business.
Some examples of deals may be a seasonal discount; you’d be surprised how fast your calendar gets booked when you offer your regular packages at a discount between certain dates. You may also offer an extra hour or two of coverage at a wedding at no charge when the client selects a certain package. Or, perhaps you have the ability to print your own photos, in this case, you may offer a certain number of prints for free.
Be Persistent and Network
In any profession, hard work speaks volumes. Especially when it comes to wedding vendors, people ask their family and friends for referrals. This is why it is important to make networking a top priority. Stop by bridal dress stores, florists and bakeries to introduce yourself and leave some of your business cards. The possibilities are endless when you create business relationships. When they send clients your way, send a thank you note and be sure to return the favor.
Maintain Relationships with Past Clients
After the wedding and once you’ve sent out your final photos to the client, be sure to send them a thank you card. It is important to make your client feel special. These personal touches will help build a solid relationship, which can result in future referrals.
Implementing these simple strategies will get you the bookings you want and ultimately, will help your business thrive. If you’re looking to invest in a dye-sub photo printer that will advance your photography business, Mitsubishi Electric offers professional quality printers for every budget and printing application.
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