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Event Marketing: How To Create An Experience For Your Customers

event marketing The moment your guests walk through the doors, you want them to feel an energy that draws them in. This is what can be the determining factor between people leaving early or staying late. To ensure that you create a good atmosphere, try these three tactics:

Use Social Media

One of the best ways to spread the word about your event is through social media. No matter what channel you use, you’ll be able to build a community, showcase your event, and easily cross-promote with other businesses and vendors. By using various channels, like Instagram or Facebook, you’ll also be able to promote your event to different audiences. This can help aid in your other marketing efforts as you try and attain new guests.

While social media can help increase your brand awareness, it can help solidify your brand’s event theme as well. Whether you utilize videos, photos, or graphics, social media will provide you with a creative space to tell your event’s story. This could be anything from behind-the-scenes footage to a before-and-after shot of the event venue.

Provide A Giveaway

 

Giving your guests a chance to win a little something extra will create more excitement around your event and will give them something to look forward to. This is also a great way to encourage people to spread the word about your event. If people know there’s a possibility of winning a big prize, they’ll be more eager to share the event with their friends. The more people interact with your brand, the more successful your event will be. To really go all out, you can plan smaller giveaways leading up to the event then reveal a large giveaway the night of. This builds hype and gets people more involved with your brand.

Create Photo Worthy Backdrops

 

Whether you’re hosting an event or you’re a vendor, setting up photo-worthy backdrops will encourage people to snap shots of with their friends. People love capturing memories and sharing them with their friends! With Mitsubishi’s new SelFone Wireless Print Station, users can take a photo on their cell phone, connect to the SelFone’s WiFi hotspot, and print right from where they’re standing!

Every photo can be printed with your logo, a coupon, or any promotional design you would like. At the end of the event, they walk away with their memories and your business information in hand.

To learn more about the SelPhone Wireless Print Station,  visit our website or call one of our sales representatives at 1(888)-307-0388. This affordable tool will help you take your marketing efforts to the next level.