IRVINE, Calif., 2017 — American popular culture is extremely good at updating traditional products and content for the 21st century. Like this summer’s biggest movie blockbuster box office hit about the first American super heroine featured first in a 1940s-comic book but with updated costume, boosted with high-tech special effects and a great new attitude..
Meanwhile, another hi-tech update is also doing blockbuster business in movie theaters nationwide. Apple Industries is attracting tens of thousands of customers daily to its Face Place Photo Booths — and Mitsubishi Electric printers are a crucial part of this success story.
Apple’s elegant machines let customers make photos and videos of themselves with the latest hit movie characters and biggest music stars, using Hollywood-style “green screen” effects technology. Customers can instantly share their cool photos and fun video clips with friends and family from the booth via social media.
Mitsubishi Electric printers provide top-quality technology that has recently helped Apple win 5 major awards across the amusements industry, from recognition of being the “Manufacturer of the Year” to the most coveted innovator with the “Best New Product.”
“The old-fashioned photo booth has now evolved into a networked communications hub for the 21st century,” said Apple CEO Allen Weisberg. “We’re proud to incorporate Mitsubishi printers into every one of our products. Their dye sublimation technique is simple and clean, most importantly, reliable and durable, resulting in low-maintenance, top-quality prints in color or black and white.”
“Customers also love the printers Mitsubishi Electric built exclusively for our photo booths. They offer a choice of print sizes,” added Apple COO Scott Avery. “The printer’s unique roll-type mechanism guarantees that Face Place operators never worry about paper jams or component freeze-ups. When a photo booth is producing hundreds of prints daily, that level of performance is essential.”
Mitsubishi Marketing & Business Planning Director James Chan noted that Face Place operators request printer service on less than half a percent of their units sold. “Reliability and durability are where we excel,” said Chan. “Our printers are made with a steel cabinet casing and robust ventilation systems,” he added, “enabling continued operation in rugged environments where other brands may fail.”
Chan added that Mitsubishi Electric has always accommodated Apple Industries’s requests for technology enhancements wherever possible to “meet the growing needs of not only Face Place booths but also all of our customers… We look forward to continuing this relationship with Apple Industries for years to come.”
“We are delighted to provide Mitsubishi Electric with such a high-visibility showcase for its outstanding printers,” Apple’s Weisberg and Avery concluded. “As our products continue to evolve, we know Mitsubishi Electric will be right there with us on the cutting edge!”
About Apple Industries:
Apple Industries Inc. (https://faceplacephoto.com) is the leading provider of digital imaging solutions for retail environments. Apple Industries manufactures, markets and sells the award-winning line of Face Place digital photo booths. Face Place Photo Booths contain Smile 2.0 software, which allows customers to purchase photo strips, 4×6 photos, and to share their photos directly from the photo booths by email, Facebook, Instagram or Twitter. Apple Industries has been in the photo, vending, coin-operated machine and event planning industries for more than 30 years.