The world is constantly changing, which means we’re constantly having to adapt. The marketing techniques that may have worked in past years have already evolved. Luckily, these changing tides also mean that there’s opportunity for innovation and trying new things. If you’ve been wanting to boost your business, keep a few of these new promotional tactics in mind:
Offer Cooking Classes
Opening your kitchen doors to the public is a great way to connect with existing and potential customers. It immediately creates an intimate connection with you and your staff. At the end of the class, they’ll walk away with a unique experience they can share with their friends! To top it off, offer everyone a coupon for the next time they eat at your restaurant or offer a coupon for referring a friend to sign up for classes.
Listen for Opportunities on Social Media
When it’s manageable, simple gestures can work wonders to show your customers that you’re truly there for them. Sometimes you’ll see an opportunity that shouldn’t be passed up and other times you’ll create those opportunities yourself.
For example, a customer jokingly tweeted to Morton’s Steakhouse, asking them to deliver a steak to him when he got off his flight. The result? He was met with a tasty porterhouse and Morton’s gained nationwide publicity. Einstein Bagels offered a free bagel and shmear to anyone who liked their page on Facebook in a five-day period. They gained 296,000 fans and became the 54th most popular business on Facebook.
Capitalize on Your Guests’ Selfies
We live in a world where selfies are taken everywhere; especially when people are out to eat. Instagram and Facebook are flooded with selfies of people at restaurants and cafes. These natural moments in people’s lives could actually become a fun promotion for your business. With Mitsubishi’s new SelFone Wireless Print Station, users can take a photo on their cell phone, connect to the SelFone’s WiFi hot spot, and print right from their table!
Every photo can be printed with your logo, a coupon, or any promotional design you would like. At the end of the meal, they walk away with memories and your business information in hand. Your restaurant will stay to of mind – and maybe earn a spot on the fridge.
To learn more about the SelPhone Wireless Print Station, visit our website or call one of our sales representatives at 1 (888) 307-0309. This affordable tool will help you take your marketing efforts to the next level.